In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase “Anima Sana In Corpore Sano,” which, when translated, expresses the ancient ideal of “A Sound Mind in a Sound Body.” Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.
Impact Guidance System (I.G.S ) ASICS design philosophy that employs linked componentry to enhance the foot’s natural gait from heel strike to toe-off.
Maximum Support Last Providing more depth and width throughout the mid- and forefoot, this accommodating last is ideal for athletes with higher volume feet or who wear orthotics.
Rearfoot and Forefoot GEL Cushioning Systems Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
ComforDry Sockliner Provides cushioning performance and anti-odor properties for a cooler, drier, healthier environment.
Guidance Trusstic System integrates Guidance Line construction for enhanced gait efficiency while providing midfoot structural integrity.